Cyber Gorillas

Jay-Z’s Marketing Power Decoded

Peep an interesting slide show on Jay’s effect on Mitchel & Ness (Throwback Jerseys), Cristal and other brands.

Skilled orators are savvy marketers by definition. Take for instance, Shawn “Jay-Z” Carter. The rapper-turned-businessman can deem a product cool or passé simply by how he flips it in a verse. But does Jay-Z co-signing a brand in rhyme necessarily equal a boost in its respective sales? Here, takes a look at some products that have been name-checked by the influential orator over the years, and how they fared in the aftermath.

Black Enterprise Jay-Z Slide Show